If you have a business, you should have a catchy jingle. If you have a business and you *don’t* have a jingle, these 5 facts will make you consider why you didn’t create one sooner. Driving engagement, creating massive brand awareness, and retaining business — this can all be done simply in 30 seconds…with the right jingle! Read further to learn about 5 scientifically proven facts that will blow your mind when it comes to these catchy little tunes.
1st Fact
In the 2016 election season, Katz Media Group began working with neuro research firm, Spark Neuro, to determine best practices (using political radio advertising) for grabbing the attention of voters who didn’t know which candidate they were voting for. After carefully studying 16 presidential and local senatorial radio ads, the study concluded on several findings. The most prominent being: change grabs attention. The changes in sonic elements (such as a change in music or the change of the narrator’s tone) captured listeners’ attention and directed them back to the message, determining a candidate to pick.2nd Fact
In 2012, a student at the Institute for Marketing Management at the Vienna University of Economics and Business conducted a study titled ‘Impact of Songs and Jingles Used In Advertising on Brand and Product Awareness.’ With a focus group of 102 listeners, the following was determined: 89% of respondents claimed radio jingles are an effective tool for advertising. 63% stated the radio jingles resonated because they had a strong, memory-creating effect. 23% responded that they believe radio jingles are effective because they entice more attention than other ads without a jingle. And 15% believed jingles create a “nice” and “pleasant” audio atmosphere that connects with the brand.3rd Fact
In the same study discussed above, 74% of the listeners reported that jingles helped them memorize the name of the brand and/or the service or product they were offering.4th Fact
The most widely known jingle of all time is McDonald’s “I’m Lovin’ It.” McDonald’s released the jingle in 2003. Since then, the fast-food chain has grown its net income from 1.47 billion to a reported 4.73 billion in 2020. Enough said.5th Fact
Regardless of the product you’re selling, whether it be geared toward men or women, the genre of music is what resonates with the listener. For example, in a study conducted on a Garnier commercial (a female shampoo brand), only 9% of women recognized a jingle by Garnier whereas 20% of men could recall hearing it. This is most likely because Garnier chose a riff by a young rock band with a predominantly male fan base. The study suggests Garnier should have selected a different song if they wanted to appeal to women.If this isn’t proof enough, then we don’t know what is. Let Dicky Dog Productions service you by creating a jingle that is sure to catch the ears of many prospective customers to follow. Visit us at https://www.dickydogsings.com/ to learn more.
