Picture this… you shopped online and have an issue with your order. In fact, you’re so frustrated that you’ve determined to make a return and never shop with this store again. So, you have to call customer service. Easy, right? Except for the calling part, where you’re destined to be placed on-hold, which no-one looks forward to. You dial the number and brace yourself for listening to a recorded message that never ends, sometimes punctuated by elevator music.
Instead what you get is something entirely fresh, different and new. The music plays, bright and bouncy, making you feel instantly happy. When the lyrics kick in, you find yourself humming along. By the time you have someone on the other end, that vivid and infectious jingle lingers in your mind, staying with you for the rest of the day. It inspires you so much, in fact, that you feel compelled to check out the physical store the very next day.
This is the power of a jingle. You can take an experience that is often seen as unremarkable or even dreaded, reviving it into something which will not only capture your audience’s attention, but helps you build your brand and cultivate customers. The on-hold message is an excellent way to do both of these things. When you combine a jingle with the unassuming on-hold message, you can truly captivate and compel your audience. Especially since the on-hold message is an often overlooked opportunity, something people don’t often consider when it comes crafting their brand and approaching customers. But it’s an opportunity that shouldn’t be passed up, especially when it’s the perfect place for your jingle, that is, your unique branding and message.
So, if you’re in need of sprucing up your on-hold message, our team at Dicky Dog Productions can certainly assist. With thirty years of experience, we embody excellence in jingle production because we absolutely love what we do and it shines through the impeccable quality of our work. Get a free estimate today and see what our nationally renowned full-service jingle studio can do for your business and brand.
