A jingle can strike when you least expect it. While you’re at the grocery store, on your way to work, waiting for your doctor or in a restaurant. No matter where it occurs, it’s sudden and without warning. The first notes play, luring you in with a catchy tune. Before you know it, you’re humming and tapping along. By the end, it’s already too late. Ultimately, the song gets stuck in your head, playing on a happy loop for the remainder of the day.
This, my friends, is what scientists call an “earworm”. We’ve all had an earworm at one time or another. Far from being an unpleasant phenomenon, it’s actually just the brain processing information. Scientists aren’t completely sure why certain songs make better earworms than others, but we know that most earworms share the same characteristics. They tend to be upbeat and faster in tempo, like many of our favorite pop songs such as “Bad Romance” by Lady Gaga. Earworm songs often feature repetition, like “Who Let the Dogs Out” and “The Twelve Days of Christmas”. Plus, each earworm usually has a unique musical twist which makes it truly memorable, allowing it to become stuck in your mind in the first place.
Applying these scientific qualifications, jingles make the ultimate earworms. With their buoyant pacing, repetition and clever marketing stylings, jingles were born to be “sticky”. From Chili’s infamous “Baby Back Ribs” to “Every kiss begins with Kay,” jingles are perfectly engineered to tumble around in your head long after you’ve finished hearing them. Thus, if you want to successfully stay with your customers, you can’t go wrong with a captivating jingle.
Fortunately you don’t need a bevy of scientists to capture the magic of a jingle for you. That’s what our dedicated team at Dicky Dog Productions is here for. With thirty years of experience, we know a thing or two about writing a riveting jingle that will linger in both your customers’ minds and hearts. So, get a free estimate today and see what a jingle can do to further your brand and business.
