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The advertising jingle game is a competitive field where brands use catchy and memorable melodies to promote their products or services. Creating a jingle that resonates with the audience and stays in their minds long after the advertisement is over is crucial for brand recognition. Here are some key ways to win the jingle game. 1. Keep it Simple an …

Jingles have been a staple in the world of advertising for decades. From the catchy tunes to the memorable lyrics, jingles have a special place in our hearts and memories. In this blog, we’ll explore why jingles are timeless and why they continue to be used by companies worldwide. The Power of Simplicity One of the reasons why jingles are timel …

Have you ever heard a song and immediately thought of a certain product or brand? Chances are that it was a jingle. Jingles are short, catchy tunes used in advertising and marketing campaigns. While they’ve been around since Shakespeare’s day , jingles are still popular today because they are so effective at getting stuck in our heads. Let’s take a …

Colorful lights have been strung, candles lit and food prepared. Loved ones have gathered and there’s warmth and a little bit of magic in the air. And if you listen closely to the television playing in the background, you’ll certainly hear the merry tunes of a jingle.  The holidays are upon us and jingles are everywhere to be found. From the gr …

As Americans, we love our cars, primarily because they are a symbol of our freedom.  Car jingles therefore tap into our relationship with our vehicles and appeal to that love. When done correctly, they make a fantastic marketing tool. So, let’s take a peek at three iconic car jingles and see how the writers used our distinctive passion fo …

Barry Manilow is arguably more than a pop icon. When you look at all his accomplishments, one wonders where such talent was born.

We’ve written a whole lot about jingles, from the science behind them to examining what makes iconic jingles so effective. But we haven’t yet defined what a jingle is.

It all began with a struggling cereal brand. Introduced in 1924, the cereal was first known as “Washburn’s Gold Medal Whole Wheat Flakes” and later renamed “Wheaties”.

Let’s take a trip back through time. Imagine rewinding the clock not just a century or two but roughly 500 years, to Shakespeare’s era. Picture yourself in London, England where the narrow cobbled streets are packed with people.

A jingle can strike when you least expect it. While you’re at the grocery store, on your way to work, waiting for your doctor or in a restaurant. No matter where it occurs, it’s sudden and without warning.