Colorful lights have been strung, candles lit and food prepared. Loved ones have gathered and there’s warmth and a little bit of magic in the air. And if you listen closely to the television playing in the background, you’ll certainly hear the merry tunes of a jingle.
The holidays are upon us and jingles are everywhere to be found. From the grocery store to your favorite streaming music service, jingles flood the airwaves this time of year. It makes it that much more difficult for a particular song to stand out. So, when a holiday jingle rises above all the rest, it’s certainly something remarkable. We’ve chosen three outstanding seasonal jingles that effectively captivated their audience and made a lasting impression.
We Wish You a Merry Christmas, Hershey’s
This 1989 commercial cleverly incorporates the product, the Hershey’s kiss, transforming it into “bells” which ring out a timeless holiday carol. The result is a simple yet compelling advertisement. Just hearing a few bars of “We Wish You a Merry Christmas” would evoke the delicious Hershey’s kiss for those who saw this commercial.
Let It Snow, Campbell’s
This charming 1998 commercial depicts a snowman coming inside from the freezing cold and being served a bowl of Campbell’s soup. Slowly but surely, the snow melts, revealing a smiling little boy. All of this is set to the tune of “Let It Snow”, effectively associating the song with Campbell’s soup. This masterful use of the song aligns the brand with feelings of comfort and even nostalgia, making a powerful emotional connection with the audience.
Always Coca-Cola, Coca-Cola
Last but certainly not least, Coca-Cola ran a series of ads in the 1990’s which blended holiday cheer with their own signature jingle. The “Always Coca-Cola” commercials feature brightly lit semi-trucks with the Coca-Cola logo on their sides. As they pass, houses and bridges light up and people stop to gaze in awe at the trucks. Meanwhile, the jingle plays with the refrain of “holidays are coming” and “always Coca-Cola”. The song is definitely catchy, the kind of tune to get in the holiday spirit as you reach for an ice-cold Coke.
Celebrate With Dicky DogWith the vast number of holiday jingles out there, this is just the tip of a very big iceberg. And if you’re looking to add a jingle this season, it doesn’t have to get lost in the crowd. At Dicky Dog, we’re experts at crafting the kinds of tunes that get your toes tapping. So, contact us today and get a FREE estimate. We’ll create something memorable that will make your brand positively sing.
