As Americans, we love our cars, primarily because they are a symbol of our freedom.
Car jingles therefore tap into our relationship with our vehicles and appeal to that love. When done correctly, they make a fantastic marketing tool. So, let’s take a peek at three iconic car jingles and see how the writers used our distinctive passion for our vehicles to craft appealing messages.
“Oh, What a Feeling!”, Toyota (1984)
When the “Oh, What a Feeling” campaign was being presented, all but one executive loved it right off the bat. This single exec thought the ending was too dull. So, the marketing team retooled the ending to add the now classic “Toyota Jump”, in which a man is pictured jumping for joy next to his Toyota vehicle. While this wasn’t explicitly part of the catchy jingle, it became effectively associated with it.
“Like a Rock”, Chevrolet (1992)
Chevrolet’s truck commercial goes down as having one of the catchiest jingles. The commercial that pairs with the jingle signifies great strength of the Chevy truck bed, comparable to a rock. The “Like a Rock” jingle stems from the iconic 1986 song by Bob Seager. His song made it to the number one spot on US Billboard Mainstream Rock tracks shortly after its release. Creating a jingle that went along with an iconic American song drove audience engagement and made the commercial more memorable. Due to the popularity of the song, this electrifying and catchy jingle was used for over a decade.
“Baseball, Hotdogs, Apple Pie and Chevrolet”, Chevrolet (1975)
What could be more American than baseball, hotdogs and apple pie? In 1975, Chevy answered that question through their iconic “American Dream” jingle that left us humming along and tapping our toes. This jingle became a company staple for decades, leading to a revamp of the melody in 2006. The song successfully tied the Chevy brand to the American identity, appealing to the love and pride we share for the US of A.
Call Dicky Dog to Make Your Jingle’s Impression Everlasting
If you’re looking to get your brand engraved in the heads of your target audience, you’ve come to the right place. At Dicky Dog, we offer FREE estimates so we know how to help your brand in the most effective way possible. We have a passion for creating tunes that are sure to make a memorable impression.
